Most of you may have heard the term 'Bounce Rate'. But do you know what it actually means? According to Google Analytics...
As you can see from the above picture, a site with 50% of bounce rate is okay, but not good. 50% bounce rate means that half of the visitors of your site leave after landing without going through any additional posts. On the other hand, 80% bounce rate is a extreme case where 80% visitors leave your site after landing. This might feel disgusting to the site's owner. A site with 30% bounce rate is good and indicates the growth of site and engagement of visitors with the posts.
Before going to learn the tips of decreasing the bounce rate, let's discuss few points that causes the high bounce rate.
Bounce rate is the percentage of single page session on your siteThis means that bounce rate refers to the percentage of people who lands onto your website and leave it as they are not engaged with the content that you're providing. Bounce Rate is one of the metric that rates your site's performance. A site with a low bounce rate is considered as a good one than that with a high bounce rate. Decreasing the site's bounce rate is not a difficult task. It is doable even by a newbie with some tricks. So, here I gonna explain you killer tips that can help you in lowering the bounce rate. Let's get started...
As you can see from the above picture, a site with 50% of bounce rate is okay, but not good. 50% bounce rate means that half of the visitors of your site leave after landing without going through any additional posts. On the other hand, 80% bounce rate is a extreme case where 80% visitors leave your site after landing. This might feel disgusting to the site's owner. A site with 30% bounce rate is good and indicates the growth of site and engagement of visitors with the posts.
Before going to learn the tips of decreasing the bounce rate, let's discuss few points that causes the high bounce rate.
- Unwanted pop-ups which causes visitors feel uncomfortable while navigation.
- Irrelevant content.
- Lazy loading of web pages
- Not explaining what user wants in an understandable manner
- Dumping whole content in one single paragraph.
These are just few points, there are lot more to consider. All these are needed to be eliminated and the following tips helps you in doing that.
1. Design - Keep it simple
A site with a simple design makes users feel comfortable and likes to roam in the site.Always go for a simple design. Don't use unwanted widgets, using them leads to slow loading of web pages. Use the colors in your site that attracts the user and make sure that the colors are appealing to the site and visitors.
2. Quick Navigation
Make the categories and the site links in reach to the user easily.Navigation is yet another important thing that most bloggers fall lack of. Whenever, a visitor gets satisfied with a post, he/she may be interested to look on other categories that your site have. A site with a good navigation draws more visitors back to the site.
3. Content - The King
Content is the only thing that user wants from your site, it must be detail, interesting and also useful.Never forget that content is the king. This is because content is the only thing that brings visitors to your website, and once if visitors connect with your site they expect the same engagement with your articles. One best article can bring the good number of visitors to your site. Upon that you need to maintain that charm in your future articles to continue that engagement.
4. Create interest in visitors
Write as if you are telling a story and try to be an interesting story teller.Don't include unwanted matter that might cause boredom to users. Try to connect with them and create interest in them in such a way that they tend to navigate more in your site by looking through additional posts.
5. Maintain single niche
Stick to a single niche rather than bouncing on different topicsThis also plays a vital role in reducing the site's bounce rate. Firstly decide your niche and stick to it. Don't mix up the topics which may lead to confusion. Post only related topics of your niche and don't move out of visitor's expectations.
6. Easy Reading
Make the content easy to read by enhancing the usability.No matter what content you have, it must be easy for visitors to read. Dumping the whole content in single paragraph is of no use. Have a sensible organization of paragraphs and make sure that the flow is maintained. Use larger fonts and headlines wherever necessary. Use bullet lists and numbered lists that helps users in easy reading. Also use white spaces between the paragraphs so that it avoids confusion in the flow.
7. Link to your posts internally
Linking to your internal posts increase the time of engagement of visitors with your site.Make sure that the links you provide in between the articles should be useful for visitor so that they provide more information to them.
A few more...
- Open external links in a new window.
- Provide a helpful 404 page.
- Have reasonably long posts with more than 500 words.
- Provide a search box in your site.
- Place the ads in right places that might not distract users.
That's it..By following these tips, you can easily decrease the bounce rate of your site in no time. Hope this guide helps you in doing so. Keep visiting and happy blogging...
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